Hey Reader,

Brands make you spend more money simply by doing this one thing. As you keep reading, you'll find out...

Have you ever noticed how most successful brands offer only three options?

• Starbucks: Tall, Grande, Venti
• McDonald’s: Small, Medium, Large
• Apple: Basic, Pro, Pro Max

But why three? Why not two or four?

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And if you think it's a coincidence, you're mistaken...

Studies show that when people are given too many choices, only about 3% make a purchase. ​
But when options are limited to three, that number jumps to 40%.

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There are 2 reasons why successful brands stick to offering three options:

First, it simplifies the decision-making process. People tend to avoid decisions that seem too complex.

Second, it allows brands to use a psychological strategy known as the “decoy effect”

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​When customers are presented with three options, the middle option often acts as a decoy, making one of the other options seem like a better deal.

Neuro-marketing studies reveal that humans tend to make decisions not in isolation, but by comparing the surrounding options.
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When a middle option is introduced, which is slightly less attractive (either in value or price), it nudges the customer toward selecting the higher-priced option.

In the above example, for just $200 more, you get the top-tier model of the MacBook, making it feel like the best deal.

Brands design their pricing and products around this bias to guide you toward what they want you to buy.

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And guess what? This is just one of the many psychological strategies brands use to influence what we buy.

Imagine how powerful it would be if you understood all these hidden triggers - and used them to drive more sales.

That’s exactly what my upcoming ebook is all about. It will give you all the actionable steps to leverage these psychological biases to your advantage.

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​But here's the catch: To celebrate this launch, I initially planned to offer 50 spots. But due to overwhelming demand, I had to cut it to 30 spots.

That's not fake ScARciTy - I literally have the discount code to become invalid after 30 uses.

If you haven't already, sign up for the waiting list here. I'll share more details about the chapters, launch date, etc., so make sure to keep an eye on your inbox.

Talk soon,
PrimePulse.

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